Activate Tour Los Angeles

12:00 PM - 1:00 PM

Lunch & Networking

Grab lunch and mingle with someone new

1:00 PM - 1:45 PM 

Iterable Keynote & Product Showcase

Hear from Iterable's SVP of GTM, Heather Blank, as she explores the opportunities AI offers to marketers. Following her, Katie Barends, Senior Manager of Solutions Consulting, will take the stage to showcase the Iterable platform and share some exciting new announcements.

1:45 PM - 2:15 PM

Zwift’s Approach to Prioritization and Automation for Optimal Efficiency

Join Rachel Kamel, Director of CRM at Zwift, the #1 indoor cycling app, as she reveals how to enhance marketing efficiency through strategic prioritization and automation. Discover how to effectively prioritize marketing tasks using the rocks, pebbles, and sand analogy to ensure critical efforts are addressed first. Learn how Iterable’s Smart Ingest and Journey Assist can streamline operations, automate routine tasks, and save valuable time, allowing your team to focus on high-impact activities that drive customer engagement and success.

2:15 PM - 2:35 PM

Networking Break

Stretch your legs and strike up a conversation with fellow attendees

2:35 PM - 3:15 PM

From Noise to Noteworthy: Turning Your Emails into Gold with Really Good Emails

What makes an email truly stand out? In this interactive fireside chat, Matt Helbig from Really Good Emails and Jeanette Woodburn, Iterable’s Senior Marketing Operations Manager, will explore the key ingredients of memorable emails. From captivating design elements to the technical strategies that drive success, this session will provide valuable insights for marketers looking to elevate their email campaigns. Join us for an engaging discussion that blends creativity with practical tips, ensuring your emails leave a lasting impression.

3:15 PM - 4:00 PM

Power Pairings

An engaging and interactive networking activity where participants sit down in pairs and explore commonalities and differences through guided conversations. Using a printed Venn diagram, each duo will follow a list of guided questions to map out their similarities in the overlapping section, while noting unique traits in the outer circles. Structured questions help facilitate deeper connections, encouraging participants to discover both personal and professional overlaps. This fun and thought-provoking exercise will double as a meaningful networking opportunity, sparking conversations that go beyond surface-level introductions and laying the foundation for lasting professional relationships.

4:00 PM - 5:00 PM

Sip, Savor, and Socialize: Wine & Cheese Happy Hour

Join us for a relaxed Happy Hour where you can sip on fine wines and nibble on delicious cheeses. It’s the perfect chance to mingle, taste, and unwind. Let’s toast to great flavors and great company!