Activate Tour San Francisco

12:00 PM - 1:00 PM

Lunch & Networking

Grab lunch and mingle with someone new

1:00 PM - 1:45 PM 

Iterable Keynote & Product Showcase

Hear from Iterable's COO, Jeff Samuels, as he explores the opportunities AI brings to marketers. Following his insights, Julia Erlandson, Group Product Manager at Iterable, and Cory Wang, Solutions Consultant at Iterable, will take the stage to dive into the platform and showcase some exciting new announcements.

1:45 PM - 2:15 PM

How Randstad Leverages AI to Enhance Personalization, Speed, and Strategy

Drawing on six years of experience with Iterable across multiple companies, Davida Gaffney, Marketing Automation Manager at Randstad USA, will showcase how AI can strengthen teams, enhance customer experiences, and deepen audience engagement. This session will provide real-world examples of using Iterable’s Journey Assist to expedite journey creation, helping users move seamlessly through the app funnel, and preventing customer churn through the use of Iterable’s Predictive Goals. Discover how AI can empower your team, optimize customer journeys, and foster lasting relationships with your audience.

2:15 PM - 2:30 PM

Networking Break

Stretch your legs and strike up a conversation with fellow attendees

2:30 PM - 3:00 PM

Rocket Lawyer Unlocks Personalization with Iterable’s Catalog

Join Kara Douglas, Director of Lifecycle Marketing at Rocket Lawyer, as she delves into the critical role of personalization in driving customer loyalty and engagement. In this session, Kara will explore the impact of tailored marketing strategies on conversion rates and lifetime value, showcasing how Rocket Lawyer leverages Iterable's Catalog to deliver personalized newsletter content at scale. Discover practical insights and strategies for enhancing the customer experience through effective personalization, and learn how these approaches can transform your marketing efforts and boost overall business performance.

3:00 PM - 3:30 PM

From Noise to Noteworthy: Turning Your Emails into Gold with Really Good Emails

What makes an email truly stand out? In this interactive fireside chat, Matt Helbig from Really Good Emails and Jeanette Woodburn, Iterable’s Senior Marketing Operations Manager, will explore the key ingredients of memorable emails. From captivating design elements to the technical strategies that drive success, this session will provide valuable insights for marketers looking to elevate their email campaigns. Join us for an engaging discussion that blends creativity with practical tips, ensuring your emails leave a lasting impression.

3:30 PM - 4:00 PM

Power Pairings

An engaging and interactive networking activity where participants sit down in pairs and explore commonalities and differences through guided conversations. Using a printed Venn diagram, each duo will follow a list of guided questions to map out their similarities in the overlapping section, while noting unique traits in the outer circles. Structured questions help facilitate deeper connections, encouraging participants to discover both personal and professional overlaps. This fun and thought-provoking exercise will double as a meaningful networking opportunity, sparking conversations that go beyond surface-level introductions and laying the foundation for lasting professional relationships.

4:00 PM - 5:00 PM

Sip, Savor, and Socialize: Wine & Cheese Happy Hour

Join us for a relaxed Happy Hour where you can sip on fine wines and nibble on delicious cheeses. It’s the perfect chance to mingle, taste, and unwind. Let’s toast to great flavors and great company!