Boston User Group

Wednesday, January 29th | 5:30 - 7:30 p.m.

SPIN Boston, 30 Melcher Street, Boston, MA, 02210

Why You Won't Want to Miss Out!

Join us for an interactive and engaging evening with fellow marketers, growth professionals, and Iterable users in the Boston area. We’ll serve up discussion on the key lifecycle marketing trends that will define 2025. It’s the perfect chance to network, share insights, and fuel your marketing strategy for the year ahead.



What’s the game plan?


  • The Rise of AI-Powered Personalization: How automation and machine learning will redefine customer experiences.


  • Cross-Channel Strategies for a Unified Customer Journey: Crafting seamless experiences across every touchpoint.


  • Data Privacy & Trust in 2025: Navigating the evolving landscape of consumer data and maintaining loyalty.

User Group Leaders

Mikayla Henault

CRM Marketing Manager

Taskrabbit

Karen Euler

Founder & CMO

Euler Consulting

Agenda

5:30 - 6:00 p.m.

Welcome & Registration

Check-in and grab your snacks & beverages


6:00 - 6:45 p.m.

Roundtables

Get ready to dive into conversation with other marketers on top lifecycle trends for 2025. Learn from top brands in Boston how they're approaching personalization, customer journey, and more!

6:45 - 7:30 p.m.

Networking & Open Play

Recap what you learned & discussed in the roundtables while the courts are open for ping pong!

SPIN Boston's vibrant venue boasts 20 Olympic-caliber ping pong tables, two private lounges, and a full-service restaurant and bar serving eclectic comfort food. Our group will have a private room just off the main bar with a secluded space to network, learn, and play ping pong.

Location:

SPIN Boston, Boston, Massachusetts, United States, 02210

Venue